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Why People Fail With Online Businesses?

March 5, 2010

In my opinion, here are the main 4 reasons people fail with their MLM Online Business:

1. They don’t know how to Sell Online – Selling online requires that you convince someone to buy something.  It requires some type of contact with your potential customer (face to face, telephone, letter, email, video contact and alike).  Some people seem to think that the only contact with a potential customer, is to put up a web site and hope everything else falls into place.  This type of thinking or approach is wrong and will lead you to definite failure.  Selling online is somewhat of a science, and with time, effort and training can be a learned, and successful experience.  My online Ardyss Distributor Business does quite nicely online due to the online strategies I have implemented.

2. They have no Leverage Online – What I mean by this is, when you start an online business most of us who are new to it have little to no customer leads or customer base. Therefore, one has to be built…so you get your site up and going, then purchase some leads and wait for the business to take off!  Days and weeks go by and nothing happens-No Clicks, NO SALES and maybe some spam complaints. Then you purchase some more leads and again- the same result.  You follow this cycle until you get frustrated, get shut down due to spamming or run out of money to spend on more leads.  Eventually you close the business and look for another opportunity only to find the same cycle.  Now What?  I use a very systematic approach to leverage my online Ardyss Distributor Business.  My strategy is a 5 prong approach that works very well.

3. They don’t know how to Market Online – Online marketing is a learned skill. There are many different avenues to online marketing, and many different tools to use. Many new business owners do not have a clue as to what to do or where to start. Some may try unstructured pay per click ads (PPC) others may purchase leads and try email marketing, others do safelist marketing or use traffic exchanges, which by the way is time consuming.  Eventually, it becomes like throwing darts with limited or no results yield. Eventually they give up.  You must use a very well planned systematic approach to online marketing.  I use some of the above approaches as well as others, however I use a system to drive my online marketing for my Ardyss Business.

4. They think the Product will sell itself – This type of thinking will lead you to definite failure. There are several examples of bad products that do well online and several examples of good products that fail miserably. Don’t set yourself up believing that if you have a good product, it will sell itself!  There is a solution for all this online madness!  There are 5 basics to online marketing.  Knowing these basics and how to implement them is the key to selling any product online, whether the product is good or bad.  I use these 5 basics successfully with my Ardyss Business everyday.

My next post will focus on the 5 basics to online marketing to enable you to have  a sound online business.

2 Comments leave one →
  1. March 5, 2010 9:57 PM

    What is the best way to grt Google traffic?

    • March 6, 2010 7:20 AM

      To get Google traffic or to get a high page listing use article or blog writing in conjunction with social bookmarking sites

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